HCampbellJun 212 minFirst-Party Data The Answer To A Cookie-less Future While online cookies revolutionized online advertising and are a big part of a $600 billion dollar...
HCampbellMay 312 minChanging The Channel From TV To The Pharmacy Boosts DTC ROIPharma brands can no longer afford to use TV-only strategies to maximize their potential patient population reach. Recent studies found...
HCampbellOct 12, 20222 minChecking The Box On Digital Engagement Isn't EnoughMeaningful Digital Engagement Key To Empowering Better Health The healthcare industry turned to digital communications to help patients...
HCampbellApr 8, 20222 minPharmacists The Answer To Primary Care Physician Great ResignationA record number of primary care physicians (PCPs) are leaving their practices, creating a problematic gap in the American healthcare...