First-Party Data
The Answer To A Cookie-less Future While online cookies revolutionized online advertising and are a big part of a $600 billion dollar...
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HCampbell
- May 31
- 2 min
Changing The Channel From TV To The Pharmacy Boosts DTC ROI
Pharma brands can no longer afford to use TV-only strategies to maximize their potential patient population reach. Recent studies found...
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HCampbell
- Oct 12, 2022
- 2 min
Checking The Box On Digital Engagement Isn't Enough
Meaningful Digital Engagement Key To Empowering Better Health The healthcare industry turned to digital communications to help patients...
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HCampbell
- Apr 8, 2022
- 2 min
Pharmacists The Answer To Primary Care Physician Great Resignation
A record number of primary care physicians (PCPs) are leaving their practices, creating a problematic gap in the American healthcare...
166 views
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